Data Engineering, Automation, and Analytics
LAB700 provides fully-managed server-side and client-side tagging solutions to improve data collection and tracking accuracy. Our server-side tagging captures first-party data and measures up to 30% more conversions compared to traditional client-side methods like pixels and tracking scripts from platforms such as Meta and Google.
By integrating with Google Tag Manager and advertising vendor APIs, we ensure more precise and reliable data, which is critical for linking conversions to campaigns and optimizing ad performance.
As privacy laws, ad blockers, iPhone privacy settings, and browser restrictions like ITP grow stricter, many companies lose up to 30% of their data collection—an issue that's increasing quickly. LAB700’s tagging solutions offer a privacy-compliant way to bypass these limitations, providing better data and stronger results for your advertising campaigns.
A couple of added benefits are quicker page loads and more control over data. Website speed: We reduce client-side (browser) load by shifting tracking logic to the server, which also positively impacts user experience, conversion rates, and SEO ranking. Data control and security: We can select exactly what data to share, and we can enrich conversion data. Data now goes through our secure servers rather than the user’s devices, which keeps their data safe.
In addition to managing tracking tags, LAB700 provides secure integrations between your sales and marketing systems and ad platforms.
These automations ensure greater accuracy, transparency, and unlock a much greater level of performance for your advertising campaigns.
LAB700 can make your Google Analytics (GA4) far more useful through full customization and implementation of online and offline data for better analytics and attribution.
Navigating the ever-changing landscape of data privacy regulations can be overwhelming. That’s why LAB700 has partnered with the leading Consent Management Platform (CMP) to simplify compliance for your business. Our solution automates website privacy compliance using cutting-edge technology, allowing you to easily collect and manage user consent. By streamlining privacy compliance, you can build trust with your users and enhance your marketing performance effortlessly.
Complete a quick questionnaire. If we believe you will benefit from our services, you will receive a video meeting invitation.
Since 2001, LAB700 has partnered with select companies to improve efficiency, enhance competitiveness, and grow profitably.
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